Instagram is the fastest-growing social media platform with billions of active users. From a simple image-sharing platform it becomes a powerful marketing tool within a few years. Influencers and business persons are using this social platform to reach their target audience. Statistics say, 60% of people use this stand to find out new products, 80% of them follow at least one variety, 200 million accounts check out a business profile each day, and 66% of profile visits are from non-followers.
Instagram offers immense opportunities to people who want to make their products popular worldwide. There are viable ways to earn a lot of money using this platform.
1: Being an influencer you can make money from sponsored posts
If you become a popular influencer, you can use your profile to promote products from all brands. An influencer is someone who has a reputation and loyal followers. They convince their audience about the trends and can impress them to buy certain products. With time and dedication, Instagram influencers build trust and bonds with their audience. Brands want to tie in with influencers and ask for help in promoting their products. Influencers need to develop a strong engagement with their flowers by sharing content regularly. It grows trust among the followers, and they are encouraged to buy the product. Top influencers charge thousands of dollars per sponsored post. But remember that it takes many years, hard work, and talent to achieve this point. But it is achievable, obviously. An influencer must know about his/her audience, who they are, and their values, interest, needs, and demands. It helps them understand which brands suit their needs.
If you have a striking online presence, chances are huge that brands will find you simply. But if you are still growing, you need to find brands that match your profile, personality, and values. Find such brands, contact them directly, and negotiate a deal. You can list yourself on the influencer’s marketplace so that big brands can find and contact you easily. You should be careful always not to lose your existing followers in the process of moneymaking. Using Instagram hashtags is the best way to make people understand that it is a sponsored ad.
2: Make money being an affiliate and selling other people’s products
You have a choice to earn money on a commission basis through affiliate marketing. Many people are making money from Instagram by joining affiliate programs. Influencers and affiliates are different, and their responsibilities are different as well. While an influencer creates awareness and encourages his/her followers to buy a product, an affiliate works for the partnering brand for commissions. Affiliates help to make sales by creating a link or promo code.
The link or promo code ensures that both partners know exactly which sales came directly from your posts. Create engaging posts that it does not make people feel that you are pushing them to buy something. In each post, add a subtitle to tell people that they can buy the item through the link in your bio. Inspire people by creating eye-catching posts. Initially, it feels tough to make a successful affiliate program, but when you plan properly, you will have increased earnings with time. It is possible also to increase your presence by adding a website or other social channels.
3: Sell poster photos and other virtual products
Instagram is all about posting beautiful images and products to promote sales. It creates visual effects on viewers. You can trade poster images, paintings, animations, drawings videos, and other images or video-based digital products. On each post, tell readers to visit the link in your bio. it is an interesting way to make money from Instagram. If you are a talented photographer, it is your big luck and you can be paid for this. Take some snaps. Photo editing apps bring the best effect to your images. Be original, creative, and interesting. People dislike boring images and they find creativity always in a post. You can emphasize any of your skills and can promote that using relevant hashtags.
4: Sell your own products
Using Instagram, you can start selling your physical products. You just require stocking some catalogues and products. With some startup capital, you can start your conventional eCommerce business using this social media platform. It needs a space where you can store your products. It can be a room at your home or you can rent a storage space. If you want to save some money, it is better to buy products in bulk. To keep everything organized and well-maintained, professional space is necessary.
You can create an Instagram shop to sell your products. Integrate your product catalogue with your profile and allow your audience to get posts, stories, and videos of your products directly in your shop. Users can see your products without leaving the app. When you create an Instagram Shop, be very conscious while creating the product page. It should feature everything about your products so that users get every detail of your product before purchasing.
The product page should contain:
- The name of the product
- Product images
- A product description
- The price of the product
- A link to see the product on your website
- Related items
5: Sell dropshipped products
With the popularity of social media platforms, the drop-shipping business becomes very popular. One can run your store having no inventory. When you make a sale, your supplier directly ships the product to your customer’s doorstep from their warehouse. You don’t need to bother about storing, packaging, and delivering products. With drop-shipping, it is easy to sell products without wasting startup capital.
6: Become a Brand Ambassador
Companies believe in growing long-term relationships with influencers. And they look for a brand ambassador who can promote their brand with positive vibes and in a regular manner. Instagram is the most popular social channel for influencer marketing. It is the right place where users find brand ambassador programs and can associate with brands or companies. Large brands offer free products that influencers can review their products to promote. Micro-influencers have more value to companies than celebrities, as they have a more engaged audience.
Also, Read
Strategic Instagram Marketing – A Boon To Your Business
Conclusion
All in all, the key to making a successful career using Instagram is to stay realistic in your niche. So, showcase your work properly and impress your audience rationally. Celebrities can earn huge by posting images and videos on Instagram, but if you are new, your income will depend on your reputation, the number of followers, and how to grow more trust in your audience with time.