Pay Per Click
Management
PPC (Pay Per Click) Services
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Basic Setup
Monthly Budget Selection
Number Of Keyword Selection
PPC Text Ads
Geo Targeting Setup
Campaign Setup
Conversion Tracking
PPC Bid Setup
Ad Scheduling Setup
Keyword Optimization
Advertising Setup
Ad Copy Optimization
Keyword Bid Optimization
Landing Page Optimization
Google Analytics Setup
Reporting
Monthly Report
Keyword Ranking Report
Phone Support
Geo Targeting Setup
Benefits of PPC Services for Your Business
PPC management stands for Pay-Per-Click management. A PPC management package is the process to manage and supervise the money that the company spends on PPC ads. A company strategies to spend the minimum and get the best ads. This work may be done by the company or outsourced to a specialist.
The PPC manager fulfils the following job responsibilities:
Analysis of Keyword – Identification of keywords and addressing the queries that the keywords generate
- Keyword monitoring – Keeping a track of the keywords and finding out which keywords are used most frequently or which keywords pull the heaviest traffic.
- Tracking the competitors – Tracking the strategies and plans that the competitors use to manage PPC and then deciding whether to bid for the queries on keywords or not
- Negative match – Economising the expenditure on the ad by filtering out those users who will never get converted into viewers.
- A/B testing – Optimising the website by using the display items interchangeably
The three key areas in which PPC management is implemented are:
- Focus on realistic and data-centric goals
- Understand the PPC structure fairly
- Audit and measure the performance to optimise or supercharge
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