Whether you are planning to build a new website or redesign the old one, SEO plays an important role as it is an essential marketing platform for reaching the targeted audience. We are living in the digital era where a business should understand the ways to gain more organic traffic online. An SEO-friendly website ensures that search engines have access to important pages and can crawl and index them. A search engine-friendly website should be technically sound, enjoyable to use, and search-focused. Strategic planning, technical layout, tactical execution, and content strategy are some significant factors to build an SEO-friendly website.
How to create an SEO-friendly website seamlessly
1: Distinctive titles and descriptions for all pages
To create an SEO-friendly website, all its pages should have unique meta titles and descriptions. The title should range between 50-60 characters and the description should be within 160 characters. These titles and descriptions are required for search engine indexing and they tell visitors everything about the web pages.
2: Well-formed URL construction
The URL should be well-formed and fresh and it must follow the best practices for search engine indexing. Permanent links should be descriptive, contain keywords, all lower cases, and be separated by dashes for increased visibility.
3: Fast Loading Webpages
No one wants a webpage that is too slow to load. An SEO-friendly website design refers to the evaluation to find out the techniques of how to improve the loading speed of a web page. Image optimization can help in increasing the speed of page loading and generate more user interaction through a newsletter signup, contact form submissions, and sales.
4: Unique Content
The content of all your pages should be fresh and not plagiarized. Copied content is not approved by search engines and significantly reduces your search engine ranking.
5: Optimized images
You need to add images to your website as images make your page more interesting, aesthetic, and easy to understand. But large-size images can increase the page loading speed. Thus, an SEO-friendly website means the images are meaningful and optimized for size. Add Alt text to make search engine crawlers understand what images are about.
6: Create a proper content structure
A website should have a perfect content structure. It helps in easy indexing of the website. A webpage has the following element: Header – H1 Tag or Page Title Well-formatted text–text is separated into many brief paragraphs with subheadings Author Bio/Information, Sharing Options, Footer
7: Responsive Website
These days, people visit a website using different digital devices such as tabs and mobiles. Ensure that your website responds to any device. If there is any issue that makes your website unresponsive to any device, it affects your SEO benefits. A responsive website is an SEO-friendly website.
8: Internal Linking
Internal linking is important to create a well-formed map of your website for search engine crawlers. It helps crawlers in linking relevant web pages together and creates a powerful internal construction to improve your website’s SEO friendliness.
Why an SEO-friendly website favours your business?
Sometimes new business owners don’t understand the importance of creating an SEO-friendly website. Here are some points to understand why this effort is essential, irrespective of business category and size:
- Helps in improving organic traffic
When you have an SEO-friendly website, you have a higher rank in SERPs. Most people like to choose one of the six results when they search for something in search engines. Therefore, SEO is important and an SEO-friendly website can generate more organic traffic.
- It will make your website user friendly
SEO is not only for search engines but good SEO is for users as well. Applying the principles of SEO to your website will make it easier to use and this will enhance the user experience.
- Boosts your brand credibility
When your website possesses a higher rank in search engines, it gains the trust of people. Thus, an SEO-friendly website is a great way to boost your brand awareness or brand credibility. Users believe those brands, are on the first page and SEO is a sound way to give you the first-page ranking in search engines like Google, Yahoo, and Bing.
- Cost-Effective
An SEO-friendly website drives traffic 24*7 without spending money on PPC or other paid advertisement plans. If your website follows search engine algorithms and best practices, you don’t need to spend money but reach your audience. Hence, it is a cost-effective approach.
- Improves user experience
Best SEO practices make your website advanced. Hence, your users have a seamless and attractive journey when they go through your website. SEO makes your website easy to navigate and understand. An SEO-friendly website creates a positive user experience and enhances engagement rates.
- Helps you understand customer demand
SEO drives quality traffic. By analyzing the customer’s behaviour, their likings, and other activities, you can adjust your website or products according to the needs of users. Thus, SEO is an incredible way to understand customer behaviour.
- SEO is even more significant in mobile
A mobile-friendly website has good rankings on mobile searches and gets more customers and traffic than websites that are not mobile-friendly. SEO-friendly websites have definite features and characteristics to help search engines understand the websites. It increases the possibility of achieving better rankings in the SERPS. The significant benefit of building an SEO-friendly website is that you get more targeted organic traffic from search engines.
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Now you know the importance of creating an SEO-friendly website. It’s time to take your website to a new height. Many factors need intense knowledge of the industry. It is important to employ an expert to ensure maximum benefits.